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TUK TUK MARCH
In March 2021, in an effort to celebrate the right of livelihood and transport of differently-abled individuals, we donated specially modified rickshaws to this community so that they are able to earn a decent living.
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UNIFORMS FOR CHILDREN
As a part of a project with NOWPDP, HSY designed exceptional school uniforms, free of charge for their school children with special needs. On 8th November 2021, these uniforms were distributed by HSY himself at their school in the Morilo Makraz (Karachi), during a special ceremony.
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CREATIVE COMPETITIONS
In collaboration with NOWPDP, we regularly hold competitions to give individuals an opportunity to discover their artistic side and to showcase their inner creativity. In March 2020, we engaged contestants at NOWPDP to create commercial artworks in honor of Pakistan Day. These designs were then fabricated and sold in the local market, unleashing a new method of earning for all those who contributed.
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EMPOWERING VOLUNTEERS
From time to time, HSY engages volunteers at NOWPDP to develop artworks that can potentially be incorporated in our designs. By doing so, the volunteers are given a chance to earn a sustainable living. Recent works include a sketch of the Shalimar Roses which was integrated in the design of a bridal outfit for a client in New York.
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KASHF FOUNDATION
KASHF Foundation works towards creating career opportunities for underprivileged women, from all over Pakistan. These women can choose to work from home or any other place of their convenience, while they craft exquisite designs of floral embroideries. Incorporating these traditional adornments into our couture process has surely added grace to our collections.
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SUSTAINABLE FASHION
In 2021, we collaborated with NOWPDP and KASHF Foundation to design a bridal outfit which was part of a sustainable-fashion project for a wedding. Designers of NOWPDP created motifs, while the underprivileged women of KASHF Foundation, from various villages and small towns, sourced and created embroideries. Together, we created a stunning, eco-friendly bridal outfit for our HSY Bride, Umber Ahmad.
